The system · AI visibility
Production Soup is a Dallas agency that measures what AI engines — ChatGPT, Gemini, Perplexity, Claude — say about your business. Then we do the work that makes them recommend you.
No call, no pitch, nothing to buy. If the AI already names you, we'll say so.
We run this on ourselves
Before we sold this system to anyone, we pointed it at ourselves. Our own baseline: cited in 0 of 5 buyer queries. That number is on our ledger — tracked weekly, reported monthly.
Production Soup's own baseline audit · June 2026 · tracked weekly, reported monthly
When someone asks ChatGPT for the best estate attorney in Dallas, the engine doesn't guess. It looks for entities it can verify — and it leans on five things it can check.
Schema markup that tells a machine, unambiguously, who you are, what you do, where you work, and what you charge. Pages without it are prose the engine has to interpret; pages with it are facts it can quote.
The same name, address, services, and story on your site, your Google Business Profile, and the directories that cover your category. Every mismatch is a reason for the engine to hedge — or name someone else.
Pages that answer the question a buyer actually asks — what does it cost, how long does it take, who is it for — in plain sentences the engine can lift. Engines quote answers; they skip brochures.
Mentions of your firm on sources the engine already trusts — reviews, press, directories, industry pages. An engine won't take your word for it. It takes theirs.
Browsing engines re-read the web constantly. A site last touched in 2023 reads as a firm that may not exist anymore. Regular, dated, on-the-record content keeps you current in every re-crawl.
That's the whole mechanism. It isn't a trick, and it isn't secret — it's verification work, done thoroughly and kept fresh. Most firms have simply never done it.
Part 01 · Free
We ask ChatGPT, Gemini, Perplexity, and Claude the questions your buyers ask, and hand you a private one-page report of what came back — with transcripts. It's the same baseline audit we ran on ourselves. No call, no pitch, nothing to buy. See how the report works →
Part 02 · One-time
Schema markup across your site, your Google Business Profile brought current and complete, direct-answer service pages for the questions buyers actually ask, and a directory layer so your identity reads the same everywhere an engine looks. This is the structural work — done once, done properly.
Part 03 · Monthly
Owner-led videos and ghostwritten posts that keep you fresh and quotable, plus citation tracking: an automated tracker re-asks the buyer questions across the engines and logs who got named — tracked weekly, reported monthly. You see the ledger. Movement is on the record — and so is the lack of it.
The baseline report is free. No call, no pitch, nothing to buy — the same baseline audit we ran on ourselves.
The full diagnosis — the Perception Check — delivered in 7 business days, and credits in full toward month one if you continue.
Delivered as a full corporate communications program.
For context: a traditional agency crew runs $12–20K a month, and one new client for most of the firms we work with is worth $50K+ over their lifetime. The math is the point — you're buying the referral channel your buyers are already using.
Owners and partners of professional-services firms — law, wealth management, consulting, agencies — whose next client compares two or three names before calling. Dallas–Fort Worth first. If your buyers don't research before they buy, this isn't your channel, and we'll say so.
What we won't promise: no one controls what the AI says — anyone guaranteeing a ranking, a citation, or a specific AI answer is lying to you. And the physics are honest too: browsing engines can flip in weeks, but knowledge baked into the models themselves moves on training cycles that take months. We measure, we do the work the engines demonstrably reward, and we re-measure — tracked weekly, reported monthly — so you can see exactly what moved.
AEO — answer engine optimization, sometimes called generative engine optimization or GEO — is the work of making your business the answer AI assistants give when a buyer asks who to hire. We call it AI Referral Marketing, because that's what it is: ChatGPT, Gemini, Perplexity, and Claude referring buyers to the firms they can verify. The mechanics are structured data, a consistent identity across the web, pages that answer questions directly, third-party citations, and freshness.
Two different clocks. Engines that browse the live web — ChatGPT with search, Perplexity, Google's AI Overviews — can pick up changes in weeks, because they re-read your pages and the sources that mention you. Knowledge baked into the model itself moves on training cycles, which take months. Anyone promising overnight AI visibility is selling vapor. We track both clocks in the ledger — tracked weekly, reported monthly — so you can see which one is moving.
The baseline AI Referral Report is free — no call, no pitch, nothing to buy. The Perception Check, the full diagnostic with transcripts and a 90-day plan, is $1,500 one-time and credits in full toward month one. The ongoing program — owner-led videos, ghostwritten posts, and a rank ledger tracked weekly, reported monthly — runs $4,000–$10,000 per month depending on scope.
No — it sits on top of it. AI engines lean on many of the same signals Google does: structured data, clear service pages, reviews, and third-party mentions. The fix sprint work helps both. What's different is what we measure. An SEO report tells you where your website ranks on a results page; our ledger tells you whether the AI actually names your firm when a buyer asks — and those two things are often not the same.
No — and anyone who guarantees a specific AI answer is lying to you. No one controls what the AI says. What we can do is measure what the engines say today, do the verification work they demonstrably reward, and re-measure — tracked weekly, reported monthly — so the movement, or the lack of it, is on the record.
Free baseline · tracked weekly, reported monthly · Dallas–Fort Worth
Start with the free report — the same baseline audit we ran on ourselves. If the AI already names you, we'll say so, and nothing happens after unless you ask.
Get your free AI Referral ReportWant the full diagnosis first? See the Perception Check — $1,500 →