Frequently Asked Questions

Production Soup helps Dallas, DFW, Texas, and remote service businesses build AI-assisted content systems for offer clarity, proof mapping, source control, private review flows, launch checks, and repeatable production operations. The first move is private: get the offer, proof, and review path in shape before the internet gets a vote. See the Dallas AI systems page →

No. Daniel Figur is the founder and senior communications, reputation, brand narrative, and executive-room leader. Production Soup is the workshop that turns that judgment into productized AI-assisted content systems, content operations, proof packages, private review flows, and growth assets. Visit Daniel's site →

A Dallas founder should use Production Soup when one offer has too much scattered proof and not enough clear buyer signal. Production Soup can clarify the buyer angle, map claims to evidence, build a private sales page or proof package, and create the next revenue decision before anything public walks onto the stage. Review the proof page →

Hire Daniel for senior communications, reputation, brand narrative, executive/internal communications, and advisory work. Work with Production Soup when the need is a productized service package: AI-assisted content systems, offer proof, private review flow, sales assets, launch checks, and operated production. Same judgment, different doorway. Hire Daniel or find the right Production Soup package.

No. Initial Production Soup intake is private. Public publishing, buyer outreach, ad spend, live payment activation, profile changes, and client-visible launch actions require separate explicit approval. The first move is clarity, not a surprise invoice or an accidental launch.

Production Soup was founded and is operated by Daniel Figur, an executive producer with 15+ years of experience producing campaigns for Nike, Microsoft, Intel, NASA, AT&T, Coca-Cola, Samsung, and Western Union. Daniel co-founded 3D Brooklyn (partnering with History Channel and five major networks), served as Video Producer at 3D Systems, and directed creative work through agencies including 180 Amsterdam, 72andSunny, and Razorfish. Every project at Production Soup is directly produced by Daniel—there is no account executive layer or junior handoff. Read the full story →

Production Soup is based in Dallas, Texas, serving clients across the Texas Triangle (Dallas-Fort Worth, Austin, San Antonio, Houston) and nationally. The studio combines digital creative production, AI-assisted content operations, and physical prototype or artifact planning where it supports the work. We work with clients globally through remote collaboration, with on-site production available in the DFW metroplex.

Through Daniel Figur's career and Production Soup's operations, the studio has produced work for Nike, Microsoft, Intel, NASA, AT&T, Coca-Cola, Samsung, Western Union, Pepsi, W Hotels, History Channel, Science Channel, and will.i.am / The Black Eyed Peas, among others. The portfolio spans broadcast commercials, enterprise media and content operations, 3D-printing-related production, digital campaigns, and experiential activations. See case studies →

Production Soup is built as a growth execution layer, not a traditional agency stack. Daniel's enterprise and major-brand judgment directly runs the work, while AI-assisted systems handle research, drafting, QA, portal packaging, and iteration. It is less "many layers of meeting" and more "one experienced operator with a very organized kitchen."

Three productized growth services: (1) Offer Proof Snapshot—a $2,500 package that clarifies one buyer angle, one offer, one sales-page outline, and one next revenue move. (2) Revenue Proof Sprint—a $7,500 package that builds the sales page, offer one-sheet, launch copy, billing draft, and private review flow. (3) AI-Operated Growth Pilot—a $15,000 30-day loop that refreshes content, tests angles, updates the offer, and reports next actions. Creative production, video, AI-assisted research, copy, portal pages, and physical proof artifacts support those packages. Full service details →

Production Soup delivers across all standard video formats: 16:9 landscape (broadcast, YouTube, web), 9:16 vertical (TikTok, Instagram Reels, YouTube Shorts), 4:5 portrait (Instagram feed, Facebook), 1:1 square (social feeds, display). Deliverable types include broadcast commercials, corporate brand videos, social media content (15s, 30s, 60s cuts), product videos, event recap films, and animated explainers. Files are delivered in broadcast-quality ProRes or H.264/H.265 at resolutions up to 4K, with closed captions and platform-optimized exports included.

Production Soup can use in-house 3D-printing and physical-prototype planning to support digital campaigns when a tangible object helps the sales story. Clients can receive a custom-branded desktop piece, a product prototype, or a physical representation of a campaign concept as part of the right creative package. It is not required for every project; it is used when proof beats another slide.

Production Soup works across technology, consumer packaged goods, hospitality, healthcare, real estate, professional services, and e-commerce. The sweet spot is clients who need production quality that matches their brand ambition—whether that is an enterprise team launching a new product or a growing Dallas-based company that needs creative that can stand next to national brands.

AI-assisted creative production uses artificial intelligence to support specific parts of the workflow—research, drafting, QA, packaging, and iteration—while keeping strategic direction, creative judgment, and client relationships in human hands. At Production Soup, the systems handle repeatable work so Daniel can focus on the parts that still require taste, context, and the decisions a model should not be making in sunglasses. Read the full article →

The AI pipeline works across four stages: (1) Research—scan competitors, market language, source material, and creative opportunities. (2) Creative Development—create options for human evaluation, not instant final answers from the vending machine. (3) Quality Assurance—check format, brand, delivery, and claim issues before review. (4) Performance Analysis—turn response and feedback into the next better asset. The AI handles repeatable labor. Daniel handles strategy, creative direction, and every client interaction.

No. AI at Production Soup is a tool, not a decision-maker. Every creative direction, strategic choice, and final deliverable is reviewed by Daniel Figur, who has 15+ years of experience across Nike, AT&T, Coca-Cola, Intel, and other major-brand work. The tools support the parts of production that do not need a big philosophical meeting, so Daniel can spend more time on strategy, storytelling, and quality.

The $2,500 Offer Proof Snapshot is designed for 3 to 5 business days. The $7,500 Revenue Proof Sprint is designed for about 10 business days. The $15,000 AI-Operated Growth Pilot runs for 30 days after the first sales package is approved. Larger production, filming, fabrication, or public launch work can extend the timeline, but the first private sales asset is built to move quickly.

Production Soup uses three fixed starting packages: $2,500 Offer Proof Snapshot, $7,500 Revenue Proof Sprint, and $15,000 AI-Operated Growth Pilot. Stripe is the default payment system, but no invoice, payment link, public launch, outreach, or spend is activated until scope is confirmed and the buyer approves the next step.

No. Production Soup works on a project-by-project basis. There are no mandatory retainers, no minimum engagement periods, and no long-term contracts required. Many clients choose to work on an ongoing basis after their first project, but that is always by choice, not by contract obligation.

Five stages: (1) Intake—choose the package and share the service, buyer, offer, and current assets. (2) Sales asset—Production Soup builds a private buyer-facing sales package. (3) Review—you approve, revise, or hold the package before anything public happens. (4) Billing and launch prep—invoice or Stripe payment-link copy is prepared for approval. (5) Delivery or operation—the work is delivered, or the $15,000 pilot turns it into a 30-day refresh and improvement loop.

Absolutely. With experience across enterprise brand guidelines, adapting to a real brand system is standard practice. We review your brand guidelines, style guides, and tone of voice documents during scoping, then use them as the baseline for copy, design, QA, and review.

Yes. While based in Dallas, Texas, Production Soup works nationally and internationally. Most of the production process—strategy, creative development, video editing, animation, and AI-enhanced workflows—is conducted remotely. For projects requiring on-site production (filming, event coverage, 3D print deliveries), we are based in the DFW metroplex with the ability to travel for shoots anywhere in the country.

Funded startups, growing service businesses, mid-market companies, and enterprise teams that need creative production quality without a large agency's overhead. The best fit is a team with a real offer, a messy story, and a need for sharper sales assets, content systems, or campaign proof.

Every project begins with clearly defined success metrics tied to business objectives, not vanity metrics. Depending on the campaign, we track engagement rates, click-through rates, conversion rates, cost per acquisition, brand lift, and audience growth. The AI pipeline provides post-campaign performance analysis that breaks down what worked, what underperformed, and why—with specific recommendations for the next iteration.

Visit productionsoup.io/services, choose a package, and share the service you want to clarify, sell, or improve. Daniel reviews the submission and confirms fit, scope, and the next step. No invoice, payment link, public page, outreach, ad spend, or client-visible launch is activated until the exact scope and approval path are confirmed.