Frequently Asked Questions

Production Soup was founded and is operated by Daniel Figur, an executive producer with 15+ years of experience producing campaigns for Nike, Microsoft, Intel, NASA, AT&T, Coca-Cola, Samsung, and Western Union. Daniel co-founded 3D Brooklyn (partnering with History Channel and five major networks), served as Video Producer at 3D Systems, and directed creative work through agencies including 180 Amsterdam, 72andSunny, and Razorfish. Every project at Production Soup is directly produced by Daniel—there is no account executive layer or junior handoff. Read the full story →

Production Soup is based in Dallas, Texas, serving clients across the Texas Triangle (Dallas-Fort Worth, Austin, San Antonio, Houston) and nationally. The studio includes both a digital creative production operation and an on-site industrial 3D printing facility. We work with clients globally through remote collaboration, with on-site production available in the DFW metroplex.

Through Daniel Figur's career and Production Soup's operations, the studio has produced work for Nike, Microsoft, Intel, NASA, AT&T, Coca-Cola, Samsung, Western Union, Pepsi, W Hotels, History Channel, Science Channel, and will.i.am / The Black Eyed Peas, among others. The portfolio spans broadcast commercials, enterprise AI implementations, 3D printing production, digital campaigns, and experiential activations. See case studies →

Three structural differences: First, the founder's 15 years of Fortune 500 creative judgment directly runs every project—no account executives, no junior copywriters, no layers. Second, a proprietary AI pipeline accelerates timelines by roughly 35% without sacrificing quality. Third, the studio operates an on-site industrial 3D printing facility with production-grade materials (ASA, Carbon Fiber Nylon, PETG, Polycarbonate), enabling physical deliverables alongside digital creative that most agencies simply cannot produce.

Four core services: (1) Campaign Production—end-to-end creative campaigns for digital, social, broadcast, and experiential channels. (2) Video Production—commercial, corporate, social media, and branded content video from concept through final delivery. (3) AI-Enhanced Creative—a proprietary AI pipeline that accelerates research, grading, and production by approximately 35%. (4) Creative Technology Consulting—helping enterprise teams integrate AI tools into their existing creative operations. Full service details →

Production Soup delivers across all standard video formats: 16:9 landscape (broadcast, YouTube, web), 9:16 vertical (TikTok, Instagram Reels, YouTube Shorts), 4:5 portrait (Instagram feed, Facebook), 1:1 square (social feeds, display). Deliverable types include broadcast commercials, corporate brand videos, social media content (15s, 30s, 60s cuts), product videos, event recap films, and animated explainers. Files are delivered in broadcast-quality ProRes or H.264/H.265 at resolutions up to 4K, with closed captions and platform-optimized exports included.

The on-site industrial 3D printing facility produces physical proof-of-concept deliverables alongside digital campaigns. Clients can receive a custom-branded desktop piece, a product prototype, or a physical representation of a campaign concept as part of their creative package. The facility uses production-grade materials including ASA, PA6-CF (carbon fiber nylon), PETG, and polycarbonate—the same materials used in industrial manufacturing. This is not desktop-hobbyist 3D printing; it is production-grade additive manufacturing.

Production Soup works across technology, consumer packaged goods, hospitality, healthcare, real estate, professional services, and e-commerce. The sweet spot is clients who need production quality that matches their brand ambition—whether that is a Fortune 500 enterprise launching a new product or a growing Dallas-based company that needs creative that competes with national brands.

AI-powered creative production uses artificial intelligence to accelerate specific parts of the creative workflow—competitive research, creative grading, performance analysis, and production automation—while keeping strategic direction, creative judgment, and client relationships in human hands. At Production Soup, the proprietary AI pipeline handles repeatable tasks so the producer can focus on the work that requires 15 years of Fortune 500 experience: creative strategy, brand positioning, and quality control. Read the full article →

The AI pipeline operates across four production stages: (1) Research—AI agents scan competitive landscapes, analyze market trends, and surface creative opportunities. (2) Creative Development—AI assists with rapid concept iteration, generating multiple directions from a single brief for human evaluation. (3) Quality Assurance—automated systems check deliverables against brand guidelines, aspect ratios, audio levels, and visual consistency. (4) Performance Analysis—post-campaign AI analysis identifies what drove results and feeds insights into the next project. The AI handles labor-intensive repeatable tasks. Daniel handles strategy, creative direction, and every client interaction.

No. AI at Production Soup is a tool, not a decision-maker. Every creative direction, every strategic choice, and every final deliverable is reviewed and approved by Daniel Figur—someone with 15 years of experience directing campaigns for Nike, AT&T, and Coca-Cola. The AI accelerates the parts of production that do not require creative judgment (research compilation, format checking, performance tracking) so the producer can spend more time on the parts that do (strategy, storytelling, and quality).

Timelines vary by scope: a typical campaign production project runs 4 to 8 weeks from kickoff to final delivery. Single video productions (social or commercial format) typically take 2 to 4 weeks. AI-enhanced research and competitive analysis can be delivered in 1 to 2 weeks. The AI pipeline compresses research, competitive analysis, and creative iteration phases—typically a 35% reduction compared to traditional agency timelines. Rush timelines are available.

Production Soup prices on a per-project basis, not hourly retainers. Every engagement starts with a free project scoping conversation to define deliverables, timeline, and budget before any commitment. Typical ranges: campaign production starts around $5,000, standalone video production starts around $2,500, and AI-enhanced creative strategy starts around $3,000. No retainer lock-ins, no bloated discovery phases, no surprise invoices. You pay for defined deliverables with clear milestones.

No. Production Soup works on a project-by-project basis. There are no mandatory retainers, no minimum engagement periods, and no long-term contracts required. Many clients choose to work on an ongoing basis after their first project, but that is always by choice, not by contract obligation.

Five stages: (1) Scoping Call—a free 30-minute conversation to understand your goals, audience, and budget. (2) Proposal—within 48 hours, a detailed proposal with deliverables, timeline, and fixed pricing. (3) Production—the AI pipeline begins research while Daniel develops creative strategy, with regular updates and approval checkpoints. (4) Review—deliverables presented for feedback with a structured revision process (typically 2 rounds included). (5) Delivery—final assets in all required formats with a performance tracking framework.

Absolutely. With experience across Fortune 500 brand guidelines—among the most complex and rigid in the industry—adapting to any brand system is standard practice. We review your brand guidelines, style guides, and tone of voice documents during scoping. The AI pipeline is configured per-client to check deliverables against your specific brand parameters automatically.

Yes. While based in Dallas, Texas, Production Soup works nationally and internationally. Most of the production process—strategy, creative development, video editing, animation, and AI-enhanced workflows—is conducted remotely. For projects requiring on-site production (filming, event coverage, 3D print deliveries), we are based in the DFW metroplex with the ability to travel for shoots anywhere in the country.

Companies ranging from funded startups to Fortune 500 enterprises. The sweet spot is mid-market companies ($10M to $500M revenue) that need creative production quality matching their growth ambitions but do not need a large agency's overhead. Enterprise clients typically engage Production Soup for specialized production needs where the AI pipeline delivers faster turnaround than internal teams or existing agency partners.

Every project begins with clearly defined success metrics tied to business objectives, not vanity metrics. Depending on the campaign, we track engagement rates, click-through rates, conversion rates, cost per acquisition, brand lift, and audience growth. The AI pipeline provides post-campaign performance analysis that breaks down what worked, what underperformed, and why—with specific recommendations for the next iteration.

Visit productionsoup.io/start and fill out the brief project form—it takes about 2 minutes. Daniel will personally review your submission and respond within 24 hours. If it is a good fit, we schedule a free 30-minute scoping call, and you receive a detailed proposal with fixed pricing within 48 hours of that call. No commitment required until you approve the proposal.