Questions · Answered plainly

Asked by every owner we talk to.

The report, the check, the program — and what we'll never promise.

01 / THE IDEA

What this is

What is AI Referral Marketing?

When someone asks ChatGPT or Google who's the best in your field, they get a short list of names. AI Referral Marketing is the work of making sure your firm is on that list — we measure what the AI says about your category today, then produce the public proof that gives it every good reason to name you.

Is this SEO?

No, though it comes out of the same budget line. SEO chases rankings on a results page people increasingly skip; we work on what comes back when someone asks Google or an AI who's best — and on the public proof those answers draw from.

Who is behind Production Soup?

Daniel Figur, the founder, runs the work directly — no account team, no junior handoff. He has spent 20+ years in corporate communications and marketing, most recently running executive communications for a Fortune 50 company, with earlier work for teams at Nike, Microsoft, Intel, NASA, and 3D Systems.

02 / THE LADDER

The report, the check, the program

How does the free AI Referral Report work — and why is it free?

Share your firm's name and field at productionsoup.io/start; we run the searches your clients actually run across ChatGPT, Gemini, and Google and put the answers on one private page — including who got named instead of you. It's free because we'd rather show you than pitch you. No call required, nothing to buy.

What's in the $1,500 Perception Check?

The full diagnostic: 15–25 real buyer questions across ChatGPT, Gemini, and Google — receipts kept — plus your market read against three named competitors and a 90-day plan you could run without us. You also get a benchmark score we re-measure monthly. The $1,500 credits toward month one if you join the program.

What does the program cost, and what ships every month?

$4,000–10,000 a month depending on scope. Every month: four owner videos (you record about three minutes on your phone), eight to twelve posts written in your voice, and a re-read of what AI and the market say about your firm — receipts included. Agency crews quote $12,000–20,000 a month for a comparable program.

What do I actually have to do?

About three minutes at a time — you record short phone videos against scripts written from your actual work, and you approve everything before it goes anywhere public. If you can leave a voicemail, you can do this.

How do I get started?

Get the free report at productionsoup.io/start — your firm name and field is all we need. Nothing publishes, nothing bills, and nobody calls you unless you ask.

03 / STRAIGHT TALK

What we won't say to win your business

What won't you promise?

We will never guarantee a ranking, a citation, or a specific AI answer — no one controls what the AI says, and anyone promising that is lying to you. Instead, we give the AI every good reason to name you, and re-measure monthly so the results are impossible to hide.

How do you measure progress?

Each month we re-ask the same buyer questions across ChatGPT, Gemini, and Google and put the answers next to last month's — receipts, not a vanity dashboard. Your benchmark score from the Perception Check is the baseline.

How fast will results come?

The measurement is immediate; the movement is not. Public proof compounds over a quarter or more, not days — which is why we benchmark first and re-measure monthly, so you watch the line move instead of taking our word for it.

04 / FIT

Whether this is for you

Who is this for — and who is it not for?

Firms bought on trust — law, wealth, consulting, agencies, specialty practices — where one client is worth $50,000 or more and people research before they call. If your customer decides in thirty seconds off a coupon, this won't pay for itself.

Where does this fit in my budget?

The marketing line you already have. Most firms pay $2,000–5,000 a month for an SEO retainer, and agency crews quote $12,000–20,000 a month for a comparable program; ours runs $4,000–10,000, and one new client is worth $50,000 or more over a lifetime. That's the math that matters.

Do you work outside Dallas–Fort Worth?

Yes. We're Dallas-first because we can meet you in person, but the measurement, phone-video production, writing, and monthly re-read all travel fine — remote clients follow the exact same process.

Still deciding? Start with the free part

See what the AI says about you.

One private page. Who's named — and who isn't. Free.

Get your free AI Referral Report