FAQ

A Perception Check.
Then one engagement.

Plain answers. For law, and for wealth.

First

What we send. What we don't.

Who is this for?

Lawyers and wealth only. Dallas–Fort Worth first. Performance plus SEO and AEO.

What is the Perception Check?

A private report: what buyers find, what machines say, and the gap. The first move. See the Check.

What is the engagement?

The work that follows. Film and record that close the gap. One engagement — not a menu. Scoped after you see the report. See services.

What does it cost?

Nothing is quoted on this site. The Check is first. The engagement is scoped after you see the finding.

Who pays ad spend?

You do. Media hours run through Semhook. Ad spend stays the client's.

Who does what?

Soup: report and film. Semhook: media buying. danielfigur.com: reputation and comms.

Do you guarantee rankings?

No. Nobody controls what a machine says. Anyone who promises a specific answer is lying.

See the Perception Check. Then one engagement.

The first look is the Perception Check. Scope comes after.