Portfolio

Work from rooms where the story had to hold up.

Product launches, brand films, artist shoots, technical stories, and live campaign work for teams with executives in the room, talent on the clock, and no patience for pretty nonsense.

Featured Work

Selected work, with the useful part attached.

Background, not a case-study substitute. A few examples of what the work trained: translate the complicated part, keep production moving, and ship something people can actually use.

3D Systems product and partnership storytelling
2010 — 2012 Staff Producer & Director

3D Systems — Product & Partner Stories

Product launches, partner films, and creative-tech stories for a company selling the future before most customers had the vocabulary for it.

Enterprise Tech Product Story Partner Storytelling
Coca-Cola Millennial Trains campaign
2012 — 2021 Producer & Director

Coca-Cola — Millennial Trains Campaign

A moving train, real people, brand standards, and a schedule that did not care whether the perfect moment happened twice. Capture it, shape it, ship it.

Global Campaign Brand Film Multi-Market
3D Brooklyn innovation hub
2015 — 2020 Co-founder

3D Brooklyn — Innovation Hub

Co-founded a shop that made emerging tech visible to media partners, brands, and people who wanted the future to feel less like a lab tour.

Tech Partnerships Sustainability Media Innovation
Intel Ultrabook global launch
2012 — 2021 Director

Intel Ultrabook — Global Launch Films

Four markets, one product story, zero room for a campaign that sounded translated by a committee with a layover.

Brand Film Product Launch Global
Western Union World of Betters
2012 — 2017 Producer

Western Union — World of Betters

Documentary brand work across India, Dubai, and artist-led pieces with Alicia Keys, John Legend, and K'Naan. Real stories, real logistics, real stakes.

Global Campaign Documentary Artist Features
will.i.am London sessions
2012 — 2018 Producer

will.i.am & The Black Eyed Peas — Music Videos

Music video and behind-the-scenes production where the clock is not theoretical, the room is moving, and the work still has to look intentional.

Music Video Artist BTS London
Case Studies

What the work trained.

The short version: complicated rooms, real approvals, moving schedules, and stories that still had to land.

3D Systems
Making new technology make sense
Role: Video Producer & Director at 3D Systems — owned-portfolio supported work
Challenge

3D Systems lived in the zone where the product is real, the category is new, and the customer is still deciding what words to use. The job was to make the value visible without turning the work into a spec sheet with better lighting.

Approach

Before Production Soup had a name, this was the job: make the technical thing make sense. Find the human doorway. Give the customer a reason to care before the meeting starts checking email.

  • Produced product-launch, partner, and creative-technology stories across a multi-year 3D Systems body of work
  • Made technical products easier for customers, partners, media, and internal teams to understand
  • Kept the explanation useful without flattening the thing that made the work interesting
  • Owned-site evidence lives in the Production Soup portfolio archive
Results
  • The archive includes 3D Systems work tied to Millennial Trains, TOUCH, and EKOCYCLE-related partnership content
  • Shows Daniel can explain a technical product to people outside the product team
  • That same habit now shows up in offer pages, service packets, private draft links, and launch material
  • Evidence is owned-portfolio supported, not an independent award claim
Takeaway

Technical storytelling is translation with a deadline. Too thin and no one trusts it. Too dense and no one finishes it. The work has to satisfy experts and still make sense to a customer.

Intel
Ultrabook Global Launch — 4 Countries
Role: Video Producer at 3D Systems (2012–2015)
Challenge

Intel was launching Ultrabook work across Tokyo, Sydney, Mexico City, and the United States. Same product family. Different rooms. Different rhythms. Different ways people decide whether a launch feels real.

Approach

The production had to hold one clear story while giving each market enough room to breathe.

  • Kept the creative brief simple enough to travel
  • Coordinated production across time zones and review cycles
  • Produced localized video and experiential assets for each market
  • Kept the campaign moving without letting the process become the story
Results
  • Four-market launch work delivered inside one campaign window
  • One recognizable product story across distinct audiences
  • A working example of production discipline under a global clock
  • A reminder that international work gets better when the brief is clear before the plane ticket is booked
Takeaway

Global does not have to mean bloated. It means the story has to travel without losing its spine.

Coca-Cola
Millennial Trains Project — Experiential Brand Activation
Role: Video Producer at 3D Systems (2013–2015)
Challenge

Coca-Cola's Millennial Trains Project was a live campaign on rails: young entrepreneurs, real locations, a train schedule, and one shot at most of the good moments.

Approach

The work had to stay close to what was really happening while still giving the brand useful material after the trip was over.

  • Built production around a live experience instead of asking the experience to behave like a set
  • Captured raw material for social, web, event, and longer-form use
  • Protected the documentary feel without losing the brand thread
  • Turned a short-lived event into content with a longer shelf life
Results
  • Multi-platform content delivered across social, web, and event channels
  • Real-time story capture during the live experience
  • Documentary assets that carried the campaign beyond the route
  • A repeatable lesson: live work needs production judgment before it needs extra cameras
Takeaway

You cannot reshoot the train. Live brand work needs someone who can see the moment, protect the story, and keep the machine moving.

The pattern.

3D Systems, Intel, and Coca-Cola are different worlds. The pattern is the same: the story had to be understood fast while schedules moved and people with veto power had notes.

That is what Production Soup sells now: a clearer offer, the right evidence, and a path to ship without letting the process eat the work.

Want to see how this applies to your project? Explore our services or learn more about Daniel's background.

Bring the thing people keep almost understanding.

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