Portfolio

15 Years of Fortune 500 Creative Production

From AT&T enterprise AI to Intel global launches to Coca-Cola experiential campaigns. The same methodology now powers every Production Soup engagement.

Featured Work

The work speaks for itself.

A selection of campaigns, platforms, and technical storytelling built for brands that can't afford to move slow.

AT&T enterprise campaign work
2021 — Present Principal Media Producer

AT&T — Enterprise Campaign Work

Multi-format campaign delivery for AT&T Business. Nineteen finished films across day, night, and social crops — shot, color-managed, and delivered on sign-off timelines for Fortune-scale teams.

Campaign Multi-format Enterprise
Coca-Cola Millennial Trains campaign
2012 — 2021 Producer & Director

Coca-Cola — Millennial Trains Campaign

Global brand campaign and digital asset suite. On-location production and post turned into a content package that traveled across Coca-Cola's worldwide markets without losing a single shade of red.

Global Campaign Brand Film Multi-Market
3D Brooklyn innovation hub
2015 — 2020 Co-founder

3D Brooklyn — Innovation Hub

Bridged emerging tech with traditional media through strategic partnerships with History Channel and five major networks. Launched the RefilUSA sustainability initiative and drove a 25% brand exposure lift through cross-industry integration.

Tech Partnerships Sustainability Media Innovation
Intel Ultrabook global launch
2012 — 2021 Director

Intel Ultrabook — Global Launch Films

Four-country brand film program — Tokyo, Sydney, Mexico City, and the flagship launch. Translated Intel's deepest technical capabilities into consumer-facing film where “complex” had to feel effortless.

Brand Film Product Launch Global
Western Union World of Betters
2012 — 2017 Producer

Western Union — World of Betters

Global brand campaign shot across India, Dubai, and feature pieces with Alicia Keys, John Legend, and K'Naan. Seven finished films that had to carry the same emotional weight on every continent.

Global Campaign Documentary Artist Features
will.i.am London sessions
2012 — 2018 Producer

will.i.am & The Black Eyed Peas — Music Videos

Music video and behind-the-scenes production with will.i.am and The Black Eyed Peas — London sessions, Don't Stop The Party, Just Can't Get Enough, and This Is Love. Artist work at the tempo of a touring schedule.

Music Video Artist BTS London
Case Studies

Deep dives into the methodology.

Challenge, approach, results, and takeaway — the same framework used in every Production Soup brief.

AT&T
Enterprise AI Implementation Campaign
Role: Creative Producer — Enterprise Technology Division (2008–2012)
Challenge

AT&T was rolling out AI-driven technology platforms across multiple business units. The complexity was enormous: enterprise stakeholders needed to understand what the technology did, why it mattered, and how it would change their workflows. Technical documentation alone wasn't cutting it. The gap between engineering capability and organizational understanding was widening with every release cycle.

Approach

Daniel led creative production that translated complex AI systems into clear, actionable communication for both internal teams and external stakeholders.

  • Produced video and multimedia content explaining AI capabilities in business terms
  • Created multi-audience campaign frameworks that scaled across business units
  • Built repeatable production templates that reduced per-unit creative costs
  • Coordinated cross-departmental stakeholder reviews with compressed timelines
Results
  • Campaign assets deployed across multiple AT&T business units
  • Established the production methodology for translating complex tech into accessible creative
  • Built the foundation for the enterprise-to-creative bridge that defines Production Soup's approach today
  • Multi-year engagement demonstrating sustained creative partnership at enterprise scale
Takeaway

Enterprise AI is a communication problem as much as a technology problem. The production methodology developed at AT&T — translating complex technology into clear, multi-audience creative — became the operational backbone of Production Soup.

Intel
Ultrabook Global Launch — 4 Countries
Role: Video Producer at 3D Systems (2012–2015)
Challenge

Intel was launching the Ultrabook across four international markets simultaneously: Tokyo, Sydney, Mexico City, and the United States. Each market had distinct cultural expectations, media consumption habits, and retail environments. The brand narrative needed to feel unified globally while resonating locally.

Approach

Working through 3D Systems, Daniel produced the global launch campaign with a hub-and-spoke production model: core creative developed centrally, then localized through market-specific production teams.

  • Established a unified creative brief that could flex across four distinct markets
  • Coordinated production across four time zones with staggered review cycles
  • Produced localized video and experiential assets for each market
  • Built a production schedule that delivered all four markets within a single quarter
Results
  • All four markets launched on schedule within the same quarter
  • Consistent brand narrative across culturally distinct audiences
  • Production methodology later reused for subsequent Intel product launches
  • Demonstrated that global campaigns don't require global agency overhead
Takeaway

Global doesn't mean bloated. The Intel Ultrabook launch proved that a focused production team can coordinate international campaigns without the overhead of a multinational agency network.

Coca-Cola
Millennial Trains Project — Experiential Brand Activation
Role: Video Producer at 3D Systems (2013–2015)
Challenge

Coca-Cola's Millennial Trains Project was an experiential initiative: a cross-country train journey featuring young entrepreneurs. The challenge was capturing authentic, unscripted experiences in real time across multiple locations, then translating that into polished brand content for social, web, and event platforms.

Approach

Daniel produced video content and experiential campaign assets that balanced documentary authenticity with brand storytelling requirements.

  • Embedded production capability within the live experience
  • Built a rapid turnaround pipeline for same-day social content
  • Produced longer-form documentary-style brand content from raw footage
  • Created multi-platform distribution strategy (social, web, events, press)
Results
  • Multi-platform content suite delivered across social, web, and event channels
  • Real-time social content generated engagement during the live experience
  • Documentary assets extended the campaign's shelf life well beyond the event
  • Production framework later applied to other experiential brand activations
Takeaway

Experiential content is a production problem, not a creative brief problem. When the experience is happening in real time, you can't reshoot. The production infrastructure needs to be embedded, fast, and adaptable.

The Pattern Across All Three

AT&T, Intel, and Coca-Cola are different industries with different objectives. But the production challenges were structurally identical: complex projects, compressed timelines, multiple stakeholders, and the need for creative that actually communicates rather than just looks good.

That pattern — enterprise complexity solved by production methodology — is exactly what Production Soup delivers today. The scale changed. The approach didn't.

Want to see how this applies to your project? Explore our services or learn more about Daniel's background.

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