About — Daniel Figur

We make the film and the record.
For law, and for wealth.

Twenty years making the world's biggest names the obvious choice. Now the same discipline, sized for firms that earn their reputation one client at a time.

The Record

Twenty years of making people the obvious choice.

Daniel learned the craft producing for NASA, Intel, and Coca-Cola, then directed Nike, Microsoft, and Samsung across forty countries. Most recently he ran executive communications for a Fortune 50 company — where every word survives lawyers, boards, and the public before it moves.

2021 — 2026

Fortune 50 Telecom — Executive Communications. Review-heavy work. Every word approved before it moves.

2015 — 2020

3D Brooklyn — Co-founder. Maker-innovation studio. History Channel and five major television networks.

2012 — 2021

Production Soup — Producer & Director. Nike, Microsoft, Coca-Cola, Samsung, Western Union. Forty-plus countries.

2010 — 2012

3D Systems — Video Producer & Director. Intel, Coca-Cola, W Hotels, NASA, Science Channel.

The Split

Three names. One studio.

One engagement. The names that carry it are not a catalog.

Production Soup

Report and film

The Perception Check and the pictures that close what it finds. Creative stays here.

Semhook

Media buying

Paid media hours run through Semhook. Ad spend stays the client's. Never inside the fee.

danielfigur.com

Reputation and comms

Entity, reputation, and the public record. The founder's own name carries that layer.

● Law & Wealth

Lawyers and wealth only. Dallas first.

How He Works

Four rules. Every engagement.

Rule 01

Measure first. You see the problem before you commit.

Rule 02

Receipts always. Every claim comes with the actual answers, captured and dated.

Rule 03

The re-read. Same buyer questions, asked again, so progress is provable.

Rule 04

You approve every word. Nothing carries your name without your sign-off.

The Sentence

A Perception Check. Then one engagement.

The first look is the Perception Check. The engagement is scoped after you see the finding.