Who founded Production Soup?

Production Soup was founded by Daniel Figur, an executive producer with 15+ years of experience producing campaigns for Nike, Microsoft, Intel, NASA, AT&T, Coca-Cola, Samsung, and Western Union. Daniel previously co-founded 3D Brooklyn (partnering with History Channel and five major networks), served as Video Producer at 3D Systems, and directed creative work through agencies including 180 Amsterdam, 72andSunny, and Razorfish.

Where is Production Soup located?

Production Soup is based in Dallas, Texas, and works with clients nationally and globally. The studio combines creative production, AI-assisted content operations, and physical prototype or artifact planning where it supports the work, serving Dallas-Fort Worth and the broader Texas market.

What brands has Production Soup worked with?

Through Daniel Figur's career and Production Soup's operations, the studio has produced work for Nike, Microsoft, Intel, NASA, AT&T, Coca-Cola, Samsung, Western Union, Pepsi, W Hotels, History Channel, Science Channel, and will.i.am / The Black Eyed Peas, among others.

What makes Production Soup different from a traditional agency?

Three things set Production Soup apart: First, Daniel's enterprise and major-brand judgment directly runs every project - no account-executive fog machine or junior handoff. Second, AI-assisted systems support research, drafting, QA, portal packaging, and iteration. Third, the studio can pair digital assets with physical proof-of-concept planning when a buyer needs something they can see, hold, or test.

About Production Soup — Daniel Figur, Founder

The Founder

Daniel Figur is an executive producer who has spent 15+ years translating complex technology, brand pressure, celebrity energy, and executive expectations into work people could actually use. His career began at 3D Systems (2010–2012), producing video for NASA, Coca-Cola, Intel, and W Hotels, then expanded into nearly a decade running Production Soup (2012–2021) as a global production company — producing and directing campaigns for Nike, Microsoft, and Samsung through agencies like 180 Amsterdam and 72andSunny across 40+ countries.

During the Production Soup agency era, Daniel co-founded 3D Brooklyn (2015–2020), a maker-innovation hub that partnered with History Channel and five major television networks. He launched the RefilUSA sustainability initiative and drove a 25% brand exposure lift through cross-industry integration. He also produced music videos with will.i.am and The Black Eyed Peas, managed $5M+ budgets, and directed across markets spanning Tokyo, Sydney, London, Dubai, Mexico City, and India.

In 2021, Daniel joined AT&T as Principal Media Producer, working across corporate communications, enterprise media, partner ecosystems, reporting, content systems, and review-heavy production. Resume-supported results include faster production timelines, better resource allocation, and stronger engagement. That enterprise operating experience is now part of Production Soup’s current chapter: a senior-led production studio in Dallas.

Career Timeline

2021 — Present

AT&T — Principal Media Producer

Enterprise communications, media, reporting, and content-systems work at scale. Supported content operations across partner ecosystems including Warner Bros./HBO and sports contexts — with resume-supported results including 60% faster production timelines and 28% improvement in resource allocation across $5M+ budgets.

2015 — 2020

3D Brooklyn — Co-founder

Built a maker-innovation hub bridging emerging tech with traditional media. Strategic partnerships with History Channel and five major networks. Launched RefilUSA sustainability initiative. 25% brand exposure lift.

2012 — 2021

Production Soup — Producer & Director

Nearly a decade directing campaigns for Nike, Microsoft, Coca-Cola, Samsung, and Western Union through agencies including 180 Amsterdam, 72andSunny, Razorfish, and Game Seven. Global production spanning 40+ countries. Music video production with will.i.am and The Black Eyed Peas.

2010 — 2012

3D Systems — Video Producer & Director

Led production teams creating content for Western Union, Intel, Coca-Cola, W Hotels, NASA, 3D Systems, and Science Channel. Where complex technical storytelling became second nature.

Why Dallas

The Texas Triangle (Dallas–Fort Worth, Austin, San Antonio, Houston) is where corporate headquarters are relocating, where mid-market companies are growing fastest, and where the next wave of creative production demand is building. Production Soup sits at the center of that growth.

Dallas offers something New York and LA can't: operating costs that allow a senior-led studio to reinvest in tools, production systems, and local talent instead of office rent. The result is serious creative and content operations without the agency furniture tax.

Why Solo-Operator

Most agencies scale by adding layers. Production Soup scales by adding capability. Every tool, every AI-assisted workflow, and every review step is built to keep the work moving without turning your project into a meeting about a meeting. There is no junior copywriter layer. No account executive fog machine. The person who directed campaigns for Nike is the same person reviewing your deliverables.

Why AI-Assisted

Production Soup uses AI-assisted systems for competitive research, first drafts, QA, portal packaging, and production follow-through. The machine handles the stuff nobody should be romantic about. Daniel handles the part that still needs taste, judgment, context, and a working knowledge of when a room is about to go sideways.

The Studio

Beyond digital creative, Production Soup can support physical prototype and artifact concepts alongside sales pages, launch copy, video, and private review rooms. Sometimes a buyer needs a tighter story. Sometimes they need a thing on the table that makes the story impossible to ignore.

The point is not novelty for novelty's sake. The point is proof: something clearer, more useful, and less likely to die in a folder called Final_Final_v7.

Big rooms, famous names, tight deadlines. One studio.