About · Daniel Figur

The person behind the answer.

Twenty-plus years helping the world's biggest names get chosen — now for firms without the Fortune-500 budget.

01 / THE RECORD

Twenty years of making people the obvious choice

Daniel learned the craft producing for NASA, Intel, and Coca-Cola at 3D Systems, then spent a decade directing Nike, Microsoft, and Samsung campaigns across forty countries. Most recently he ran executive communications for a Fortune 50 company — where every word survives lawyers, boards, and the public before it moves.

Along the way, the question never changed but where people ask it did: first a friend, then Google, now an AI that just names a short list. The big brands have whole departments working that list. Most great firms have no one. Production Soup is his answer — the same discipline, sized for firms that earn their reputation one client at a time.

2021 — 2026

Fortune 50 Telecom — Executive Communications

Ran executive communications across one of America's largest companies — review-heavy work where every word is approved before it moves.

2015 — 2020

3D Brooklyn — Co-founder

Co-founded a maker-innovation studio with partnerships including History Channel and five major television networks.

2012 — 2021

Production Soup — Producer & Director

Nearly a decade producing and directing for Nike, Microsoft, Coca-Cola, Samsung, and Western Union — through 180 Amsterdam, 72andSunny, and more. 40+ countries.

2010 — 2012

3D Systems — Video Producer & Director

Led production for Intel, Coca-Cola, W Hotels, NASA, and Science Channel.

Full portfolio · danielfigur.com →

02 / HOW HE WORKS

Four rules, kept on every engagement

What he won't promise: no one controls what the AI says — anyone guaranteeing a ranking, a citation, or a specific AI answer is lying to you. You get every good reason for the AI, and the people reading it, to name you — re-measured monthly so you see exactly what moved.

Start where Daniel starts: the measurement.

One private page. Who's named — and who isn't. Free, no call required.

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